Hi, I’m Sam Mutahi, a once-audacious lad who thought he’d have the world to himself in his 30s.
So far… let’s just say its not so good.
And that’s what this is about.
Project30s is a diary I created for everyone to get a front row seat into the life of a guy who strongly believes he can change his future through reordering his life, and finding new meaning and purpose.
Is there a solid strategy out there that can help a guy in his 30s pull out of rock bottom?
I am the experiment, and you are following along.
Take a seat. Get some popcorn. This is a transformational drama series.
A clear 3-phase process:
Document my journey on social media, grow a personal brand, and create opportunity as I go
The motivation strategy.
Engage with people who hit the reset button and turned their lives around after 30.
Build a private forum & meetup sessions;r a no-judgment for people like me.
At Project30s, I am dedicated to chronicling my personal development journey. From chaos to order, structure, and purpose.
Stay for the insights, and strategies for your own growth.
Through social media and content creation, I aim to build a strong personal brand and explore diverse income streams. Join me as I document my year-long transformation and share valuable lessons along the way.
It started with our daughter. She's three; curious, playful, full of life. And like any child, she loves to play outside. But living in a noisy, fast-paced metropolis, space and safety were rare luxuries. So in April 2025, my wife and I made a bold decision: we packed up and moved to the countryside.
I didnât know it then, but this move would do more than just change our environment. It would change me.
"I faced a gut-wrenching question: âDo I surrender to this version of me⊠or give life one more shot?â"
In the quiet of one cool evening after work, I found myself journaling. No distractions. No digital buzz. Just me, my thoughts, and a pen. I decided to do something I had avoided for years- a brutally honest life audit.
Despite all my dreams and talent, I realized I had spent the last 5 years drifting. i was living day-to-day, with no clear direction, no fire in my belly, and no real plan. Life had been slowly unraveling, and I hadn't even realized how far I'd slipped.
As a seasoned copywriter who pivoted into digital marketing, I had built my career on creative strategy and content. But the explosion of AI these last five years had disrupted everything. Projects dried up, income plummeted, and confidence took hit after hit. I didn't adapt fast enough.
I'd been surviving, not building. not evolving, just fading. Sitting with that journal, I faced a gut-wrenching question: "Is this it? Do I surrender to this version of me... or do I give life one more honest shot?"
In that stillness, I knew the answer. I wasn't done yet. Not yet! If I was going to rise again, Iâd need to rebuild from the ground up- not just my income resource, but even myself.
That's the night Project30s was born. Project30s is a personal mission. A reset. A commitment to evolve- mentally, emotionally, and financially.
I chose personal development as one rail that will help me develop into a better version.
And entrepreneurship as the second rail to financial freedom.
"Through Project30s, I'm documenting everything. Wins, failures, mindset shifts, new habits, business moves, the building of a personal brand from scratch."
Because I believe we all get an opportunity to turn our story around.
Today, this is my story,
And maybe...
just maybe,
You can own this story, soon.
You thought your 30s would be the glow-up, but youâre stuck in survival mode.
Career? Flatlined.
Bills? Piling.
Motivation? Missing in action.
Youâre scrolling through success stories, wondering: âDid I miss the memo?â
Youâve tried self-help.
Youâve started and stopped a dozen ânew chapters.â
Deep down, youâre tired of winging it, tired of watching the years blur without meaning.
Itâs not that youâre lazy.
All you want is a real game plan.
You want to stop winging it and start thriving. I can curate a personalized strategy like the one I’m using to get you resetting your life now!
Send me a message for a quick setup!
